Also, if you use broad or phrase match keywords, your ads may reach an even wider audience, as they will have a better opportunity to be shown (but be careful with this, as you may actually lose money in the long run if the terms don't work well with your business ad). Ultimately, using the search terms report allows you to determine what is performing well and adjust accordingly. Understand how your audience is actually looking for you There are obvious search terms for every industry, and I would be remiss if I didn't stress that you need to include them in your keywords and search terms. However, the most well-known or most used keywords do not always characterize how people actually search and find your business.
Often, high-converting searches are fax list repeated search terms that you wouldn't have thought of without the search terms report. One of the best uses of the search terms report is to actually include the searches people are doing to find you and convert. Advertising Continue reading below Exclude searches that are NOT relevant Probably the most important thing about the search terms report is that it allows you to exclude searches that aren't relevant, narrowing down qualified leads and allowing you to expose terms you want to avoid. Sometimes your ads may show for searches that aren't really relevant to your business, especially when using broad keywords and exact phrases. To get rid of unwanted clicks (and optimize your spend), you can add these terms to your negative keywords.
As you're trying to turn a profit this holiday season, fine-tuning your AdWords marketing efforts and ensuring only the most qualified searches are successful is an effective strategy to be even more successful this time of year. To take away During the holidays, marketers try to increase sales and cut expenses when they can tighten the budget to meet year-end goals. AdWords being such an important part of digital marketing, it is also a significant part of the marketing budget. Advertising Continue reading below By reviewing the search terms report, and are not resulting in relevant searches, you can fine-tune your marketing budget and make your advertising campaigns more effective!