According to a recent D&B report, companies that work to align their marketing and sales departments improve their ROI by up to 20% . And despite this, in many companies these two departments continue to work completely independently Image Masking and miss opportunities for their online marketing due to lack of coordination. If you want to know how to avoid it, keep reading! How to integrate the areas of marketing and sales Why is it necessary to align marketing and Image Masking sales Traditionally, the division between marketing and sales has been experienced as a source of rivalry, or even tension.
Marketers are analytical and look at the long term, sales people have people skills and focus on immediate closure. These are two Image Masking very different work cultures, and that is why many times it falls short of trying to show that one is "better" than the other or that it achieves more results in a specific company. But this is a serious mistake. More than rivals, the marketing and sales departments should work like brothers , since both have a common goal: generate new Image Masking customers and close conversions. To understand how this works, let's first look at how the sell and buy cycles work. In decades past, the buying and selling cycles coincided completely.
However, thanks to digital marketing, users have more autonomy to research and make decisions, so they can start their own buying Image Masking cycle independently of the company. In the sales cycle , the company goes through different phases until it manages to convert the possible consumer into a client. These phases are known by the acronym AIDA: Attention: here we seek to draw the consumer's attention to the company's products and services. Interest: it is about Image Masking answering the question "what does this give me?", that is, making users see that the company's products and services can be useful or valuable to them..