As a graduate student in nutrition, I felt a bit giddy when asked to write about fitness marketing strategies. Although I may not be the cell phone number list most athletically talented person, I have always been intrigued by the health and wellness industry. I have secret dreams of becoming a yoga instructor but sadly opt for the couch most cell phone number list of the time. Now that the new year has begun and resolutions are still fresh in our minds, it's a prime time for fitness marketing. Your target audience is growing cell phone number list as more and more people bathe in their indulgent post-holiday guilt. Have you ever wondered why the gym was so crowded in January? Duh, it's calorie season!
Attract new leads with special introductory offers
While this tip might seem applicable to many industries, it's especially important for the cell phone number list fitness marketing industry, because like I said, the space is crowded. According to the IHRSA (International Health, Racquet & Sportsclub association), “the $30 billion health and fitness industry in the United States has grown at least 3-4% annually over the cell phone number list past ten years. years and shows no signs of slowing down any time soon. " So how can you stand out among the cell phone number list pack? You need a special way to attract new customers. And I'm not talking about a free bottle of water at your gym.
Provide compelling reviews and success stories
One of the cell phone number list first things I do before investing in any health or fitness product or service is read reviews carefully. Since these types of products can often be expensive and may or may not deliver results, reviews are very meaningful in this industry. As fitness marketers, you not only need to solicit reviews from happy cell phone number list customers, but you also need to incorporate those reviews into your marketing tactics.
Share Motivational Tips
Although the cell phone number list idea of sharing motivational quotes may make you roll your eyes, don't worry! You can do it in a non-cheesy way. For example, sharing success stories from past or current clients (which also ties into the cell phone number list tip above, extra points!). Your potential leads may be considering your fitness offerings, but they might just need an extra nudge to make the cell phone number list purchase. How can you give them that?
Be transparent about pricing
Be sure to not only provide transparent pricing information in obvious places like your cell phone number list website, but also make it easy to find in other places, like your paid ads. This will ensure that you get the most relevant and most likely to convert clicks, as these people will be fully aware of the associated costs. Consider the cell phone number list example of Aaptiv below. Not only does this ad tell me what I would get from the service, it also splits the cost twice . Even better, it lets me know right away that I can try the cell phone number list product for free.