Keyword research Check your account's Phone Number List Terms report to see if you can spot any relevant keywords that you don't necessarily want to bid specifically on. If you do, throw them into your target mix. Likewise, use Google's Keyword Planner to try and find relevant keywords to start bidding on. keyword bid Some of the Phone Number List important things to check (if you're not running an automated bid strategy) are your keyword bids. If your account has a well-defined goal, such as a target CPA, then you need to make sure your bids Phone Number List that goal - some simple math will do that for you.
If your goals aren't well-defined, try adjusting Phone Number List bids to keep your keywords in a reasonable ad position, between positions 2 and 4. biweekly Budget If you're running multiple campaigns, you definitely want to make sure that your overall budget is allocated in the most sensible way. Let's say you have 2 campaigns Phone Number List the status "Limited by budget" and your other 6 campaigns don't, then reallocate budget from those campaigns that are not limited to those. Impression share metrics In light of adjusting bids and budgets, you may want to first look at the data represented in the following two columns "Search Missing IS Phone Number List and Search Missing IS Rank.
These two metrics provide a lot of insight Phone Number List how your campaigns are performing in the competitive landscape. For example, if one of your campaigns is reporting a high percentage in the 'Position' column, your Phone Number List market is relatively competitive and you may want to consider increasing your Ad Rank. ppc manifest is indicator match type I am sure you are familiar with the different keyword match Phone Number List available. Try them out - if you're struggling to get traffic from a specific keyword, switch it to exact broad match.